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The Challenge
Design holiday window displays to promote Bordeaux wines in several high-profile wine shops in Manhattan for Sopexa, an international marketing, promotions, press and public relations agency specializing in food, wine and lifestyle.
The Solution
We wanted to make the viewer feel as if they were looking through a window onto a fancy holiday party, so we created a festive atmosphere with stylized silhouette cut-outs of partygoers and a backdrop with a party scene. The floor was strewn with gifts of Bordeaux wine, as if waiting under a tree to be opened. This approach was especially successful in the window of Morrell & Co, which overlooks the ice rink at Rockefeller Center, as the festive holiday mood is very strong amongst passers-by at that location.
The Deliverable
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