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  Boston Book Festival
The Challenge
The organizers of the inaugural Boston Book Festival (BBF) came to Grossman Marketing Group in 2009 for help planning and executing the marketing strategy for their exciting event. They were looking for a partner that could help them manage their wide range of collateral needs – envelopes, short-and long-run printing, promotional items and apparel, as well as banners and signage.
The Solution
GMG formed a close partnership with the BBF team over the next several months to ensure the branding was consistent on all their materials. This was no small feat, as the festival 2-color logo was particularly challenging to color match on some of the different substrates used. The festival, which took place in and around Boston's Copley Square in October 2009, was a tremendous success in spite of gale force winds that day. We’re looking forward to working with them again in 2010!
The Deliverable
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