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Rock the Vote, as a national voter registration organization, uses music, popular culture and new technologies to motivate young people to register and vote. As part of their voter registration program, they assemble street teams across the country to go out and identify unregistered young voters and engage their interest. Rock the Vote came to Grossman Marketing Group looking for a way to provide action packs (i.e. stickers, buttons, posters) to their street teams in an efficient and cost-effective manner. |
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| After brainstorming with the Rock the Vote team, Grossman Marketing Group proposed a comprehensive e-commerce solution. Not only did we produce, pack and store the action packs, but we also set up an online store right on their web site through which their members could order everything they needed. From design to credit card processing to fulfillment, Grossman Marketing Group performed a turnkey operation. |
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