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  Anika Therapeutics
The Challenge
Grossman Marketing Group’s creative director designed and produced a wonderful annual report for Anika Therapeutics for 2006. Now, could he and his team exceed that high standard in the annual report for 2007 with a whole new look and feel?
The Solution
Each year we meet with the folks at Anika Therapeutics to learn of their achievements that year. We help formulate the messaging to shareholders, to represent not only the activity of the company during the year, but more importantly, the direction in the coming years. In 2006 there were many initiatives in development at Anika. To reflect that, the annual report was designed in a conceptual tone, using commissioned illustrations, which represent key strategic words about the company. In 2007 the message was about the initiatives at Anika being realized. The annual report reflected that using active photography portraying people who could benefit from the company’s products. The GMG creative team managed the complete project from initial concept development, directed the photography and illustration, collaborated with the writers, produced and printed the annual each year delivering a clear message to present Anika’s story.
The Deliverable
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  Commercial Printing
  Studio G – Graphic Design
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