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The Challenge
A sign over a door is often the first marketing communication an organization makes. If that sign is effective, the people you would like to attract will enter. If not, a huge opportunity is lost. So, when the Massachusetts School of Professional Psychology wanted to create new signage to attract professionals to the school, their marketing resource, Grossman Marketing Group, was called in to help.
The Solution
Grossman Marketing Group had worked with MSPP for many years, creating annual reports, admissions materials and other collateral, but this dimensional marketing assignment would require the efforts of an even larger team. GMG worked with one partner to stitch up a bright new awning for the main entrance and additional companies for wooden signs over other doors, all featuring the school’s bold logo in blue and white. Interior signage was also ordered and MSPP finally had a full complement of signage to coordinate with the professional look and feel of their printed materials. Grossman Marketing Group coordinated all of the vendor relationships and managed the entire project including installation to make certain that for MSPP, their first impression would be a lasting one.
The Deliverable
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