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  JPMorganChase
 
 
The Challenge
When JPMorganChase visits the nation’s premier colleges and universities to interview and recruit seniors and grads into their training program, they come bearing gifts. They know that as the best talent considers career choices, keeping the JPMorganChase name top of mind can be an advantage. And when the student signs on, a gift acknowledging that special first job is in order. For the freshest ideas about what items will appeal to these prospective and new employees, JPMorganChase calls Grossman Marketing Group.
 
The Solution
Handy notepads of recycled paper make a good first impression and stay right in the students’ pockets throughout long days of interviews. Then, sleek backpacks for future-commuters, leather portfolios or handsome pen sets become memorable gifts.
 
The Deliverable
 
 
 
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