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The Challenge
Indeed, the biggest challenge for a new dot-com business trying to set up an on-line community of front-line medical practitioners was getting their attention. So, the marketing team at Sermo came to Grossman Marketing Group, and we had the Rx.
The Solution
At medical seminars, trade shows and through an email direct response campaign to recent graduates of medical schools nationwide, customized USB drives that took the recipient directly to the new company’s engaging web site for information and registration were distributed. Once on the site, many of these busy doctors were compelled to participate. The USB drive was a valuable gift and a constant reminder for these young docs who were able to use them for their own work and now to help others through Sermo.
The Deliverable
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