Boston Globe: Celtics’ Success Means Big Business for Promotions Firm
20,000: That’s the number of rally towels made by Somerville’s Grossman Marketing Group for Thursday night’s Celtics playoff game against the Cleveland Cavaliers, enough for every fan at TD Garden.
Few basketball fans expected the Celtics to qualify for the playoffs, but a late-season surge propelled them toward a surprise berth, despite a losing record overall. For the local printer, the team’s postseason appearance meant an unexpected order worth about $25,000.
“We were pleasantly surprised,” said company copresident Ben Grossman.