Ben Grossman Receives New England Direct Marketing Association Prodigy Award
Ben Grossman, Director of Grossman Marketing Groupís Green Marketing & Sustainability Practice, has been presented with the 2009 Prodigy Award by the New England Direct Marketing Association (NEDMA). Grossman received the award at the NEDMA 2009 Annual Conference held in May at Bentley College in Waltham, Massachusetts.
The Prodigy Award is given each year to one marketing professional in New England under the age of 30 who has added the most to the art and science of direct marketing in the prior year. Grossman was chosen as the 2009 recipient for his leadership in the green marketing space. He launched Grossman Marketing Groupís sustainability practice soon after joining the company in late 2006, recognizing that due to trends in the marketplace, organizations would need assistance sending values-laden messages to their constituents that emphasized their standing as good stewards of the environment. Grossmanís efforts to bring sustainable practices to market have helped Grossman Marketing Group, a fourth generation family business, win significant pieces of business from such socially-responsible organizations as Zipcar, the National Park Foundation and Google.
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